Eight checks that decide whether your Virginia business shows up when nearby customers search — and how to fix each one.
1. Claim and complete your Google Business Profile — right primary category, every service listed, real service areas. 2. Put your name, address and phone number identically everywhere: site, profile, directories. Inconsistency quietly costs rankings.
3. One page per service, one page per city you truly serve — written for that city, not copied with the name swapped. 4. Title tags that say what and where: 'Water Heater Repair in Richmond, VA', not 'Home'.
5. Reviews arriving every week, and every one answered. 6. Photos of real work, real team, real premises — monthly, not once. 7. A fast mobile site with tap-to-call above the fold; most Virginia local searches happen on a phone, often in a hurry.
8. Measure monthly: Search Console for rankings, profile insights for calls. If a provider cannot show you those two reports, they are not doing local SEO — they are doing billing.
A short form, a real reply. We review your website, your Google rankings and your Maps listing, then send a written plan with scope, timeline and cost — no pressure call required.